I joined GAMRFIRST.CH, the online gaming platform of Casino Barrière Montreux, to elevate the platform’s visual quality and make the overall experience more dynamic and engaging. My mission was to bring the brand to life through animations and impactful visuals that highlight featured games, jackpot wins, and special promotions, helping GAMRFIRST.CH stand out in a highly competitive market.
As the platform’s graphic designer, I worked across multiple channels and formats, combining strategic thinking with creativity to produce visuals that were appealing, energetic, and instantly recognizable. Each project allowed me to blend brand consistency with the vibrant motion and excitement that define the online gaming world. The biggest challenge was to create impactful visuals for entire campaigns within extremely tight deadlines, while maintaining quality and coherence across all materials.
Main tasks and achievements:
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Enhanced overall visual quality and brand consistency across all communication materials
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Designed and produced multichannel campaigns (Meta, YouTube, Display, CRM, website, print, goodies) — static and animated formats
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Collaborated with the UX/UI designer on the V2 website redesign, and worked closely with the CRM and management teams to align creative direction.
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Supervised and mentored a graphic design intern, sharing insights and workflow best practices
This experience allowed me to merge artistic vision with the fast-paced world of digital marketing, creating impactful designs and motion assets that captured players’ attention and reflected the premium standards of the Barrière brand.
As part of my annual objectives, I took a 3D design course (Polygon Runway) to develop new skills in 3D modeling and broaden my creative horizons for future projects.
Web Banners
Animations
Icons
